„Unrating Leopold“ – the Leopold Museum and the MuseumsQuartier are open to criticism

From 6 – 8 June, the campaign was brought into the real world in collaboration with the Leopold Museum and MuseumsQuartier in Vienna. The idea that art can divide opinion and speaks to each individual differently is well-known. In a show of courage and self-confidence, the famed Leopold Museum has agreed to have the worst (anonymous) ratings – all of them actual statements about the famous museum posted online – projected onto the side of the building in a joint statement with the Vienna Tourist Board. Over the course of three days, the mobile tourist office was on-site, with promoters on hand to explain the campaign and distribute postcards featuring other images and lines from the "Unrating Vienna" campaign.